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Plivo

Plivo, based in Austin, Texas, sells SMS and MMS through its Messaging API, one-time codes through Plivo Verify and WhatsApp messaging as a Meta BSP. All three are sold to direct brands through sales on an Enterprise plan with a USD 1,000 minimum monthly commitment; list rates are published in USD.

SMSOTP & verificationWhatsApp Business API

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Overall rating

49.7coverage 92 % · evidence moderateVisit plivo.com

Strengths, weaknesses and fit

Strengths

  • Official MCP server (documentation search only)
  • Official agent skills published
  • Official SDKs in 7 languages

Weaknesses

  • No permanent free tier
  • More expensive than most peers for SMS ($1000.00 vs median $10.95 for 1,000 outbound SMS / month)
  • More expensive than most peers for OTP & verification ($1000.00 vs median $52.74 for 1,000 SMS verifications / month)
  • Signed webhooks without replay protection
  • No OAuth 2.0 — API keys only
  • Trustpilot rating 1.2/5 from 87 reviews

Not a fit if…

  • you need to run in production without paying
  • price per message is your main criterion
  • you need replay-safe webhook verification out of the box
  • you build a multi-tenant app that acts on customers' own accounts
  • customer reviews weigh heavily in your choice

Generated from threshold rules over the dated facts below, not written by hand. Rules with unverified inputs are skipped.

SMS: Messaging API (SMS/MMS)

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SupportNativeOfficial docsSMS Availability & Coverage (MMC tiers)Plans and Pricing (Professional vs Enterprise)
OutboundYesOfficial docsMessages API
InboundYesOfficial docsReceive SMS MessagesSMS coverage — United States
Two-way messagingPartialOfficial docsSMS coverage — United StatesSMS coverage — Brazil
Delivery receiptsYesOfficial docsSMS CallbacksSMS coverage — Mexico
Sender typesYesOfficial docsSender IDUS Messaging FAQ (10DLC, toll-free, short codes)
Number provisioning via APIYesOfficial docsPhone Numbers API
Sender registration supportYesOfficial docs10DLC (registration and pricing)Toll-free Verification API
Opt-out handlingYesOfficial docsSupported Features (SMS platform)
MMS / RCSYesOfficial docsBilling ConceptsSMS / RCS pricing — United States
Segment and Unicode rules documentedYesOfficial docsEncoding and ConcatenationBilling Concepts
Payment links in messagesPartialOfficial docsUS Messaging Best Practices
Native payment-provider integrationNoOfficial docsIntegrations with Plivo
CountryAvailabilitySender typesRestrictionsPayment scenarios
United StatesYesOfficial docsSMS Availability & Coverage (MMC tiers)SMS coverage — United StatesA2P 10DLC long code (registration required), toll-free (verification required), short code (random or vanity)Official docsUS Messaging FAQ (10DLC, toll-free, short codes)Sender IDMessages from long codes not linked to a registered 10DLC campaign are not delivered; public for-profit brands need Authentication+ since October 2024. Unverified toll-free numbers cannot send since 8 November 2023, and toll-free verification needs Terms and Privacy Policy URLs. SHAFT content and high-risk financial services (payday loans, third-party loans, cryptocurrency) are prohibited; snowshoeing and number cycling are prohibited. Throughput: 10DLC Low Volume 0.2–0.75 MPS, Standard 3.75–15+ MPS, toll-free 25 MPS, short code 100+ MPS.Official docs10DLC (registration and pricing)US Messaging FAQ (10DLC, toll-free, short codes)YesOfficial docsUS Messaging Best Practices
BrazilRestrictedOfficial docsSMS coverage — Brazilshared fixed short code (sender ID replaced), dedicated short code (5 digits, random, FTEU)Official docsSMS coverage — BrazilShort Codes FAQThe coverage page says political, religious and adult content is regulated and blocked, and 'International SMS is not supported'. Concatenated messages are not supported on the Oi network and are not guaranteed elsewhere. Which MMC tier covers Brazil is not stated explicitly.Official docsSMS coverage — BrazilSMS Availability & Coverage (MMC tiers)—
MexicoRestrictedOfficial docsSMS coverage — Mexicooperator-assigned sender (random numeric sender, short code or fixed sender ID)Official docsSMS coverage — MexicoSender ID type 'Not Supported'; 'Operator Telcel does not support DLRs'. Which MMC tier covers Mexico is not stated explicitly.Official docsSMS coverage — MexicoSMS Availability & Coverage (MMC tiers)—

OTP & verification: Plivo Verify API

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SupportNativeOfficial docsVerify Availability & Coverage
OutboundYesOfficial docsVerify Session API
Channels smsYesOfficial docsVerify Session API
Channels whatsappPartialOfficial docsVerify Session APIVerify pricing
Channels voiceYesOfficial docsVerify Session API
Channels emailNoOfficial docsVerify Session API
Managed codesYesOfficial docsVerify Overview (Fraud Shield, signature validation)Verify Session API
Fraud protectionYesOfficial docsVerify Overview (Fraud Shield, signature validation)Verify pricing
Rate limitingPartialOfficial docsVerify Session APIVerify Overview (Fraud Shield, signature validation)
Silent network authNoOfficial docsVerify Session API
Localized templatesYesOfficial docsVerify Session API
CountryAvailabilityRestrictions
United StatesYesOfficial docsVerify Availability & CoverageSMS coverage — United StatesDirect brands only, through sales, with a USD 1,000/month MMC; no sender registration on the customer's side.Official docsVerify Availability & Coverage
BrazilYesOfficial docsSMS coverage — Brazil—
MexicoYesOfficial docsSMS coverage — Mexico—

WhatsApp Business API: WhatsApp Business API (Plivo Messaging API)

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SupportNativeOfficial docsTech Provider Integration (Plivo as BSP)WhatsApp prerequisites (MMC access)
OutboundYesOfficial docsMessages API
InboundYesOfficial docsReceive WhatsApp messagesWhatsApp Business API FAQ
Official Meta partnerYesOfficial docsTech Provider Integration (Plivo as BSP)
Embedded signupYesOfficial docsWhatsApp Business Account Onboarding (Embedded Signup)
Template APIYesOfficial docsWhatsApp Templates API
Interactive messagesYesOfficial docsMessages APISend Call-to-Action URL Messages
Media messagesYesOfficial docsWhatsApp Business API FAQWhatsApp pricing — United States (default)
Inbound webhooksYesOfficial docsReceive WhatsApp messagesMessages API
Payment links in messagesYesOfficial docsSend Call-to-Action URL MessagesWhatsApp Templates API
In-chat paymentsNoOfficial docsMessages API
Native payment-provider integrationNoOfficial docsIntegrations with Plivo
CountryAvailabilityRestrictionsPayment scenarios
United StatesYesOfficial docsWhatsApp pricing — United States (default)Enabled only through sales with a USD 1,000/month MMC (US data region); Meta business verification recommended for higher messaging limits.Official docsWhatsApp prerequisites (MMC access)YesOfficial docsSend Call-to-Action URL Messages
BrazilYesOfficial docsWhatsApp pricing — Brazil—YesOfficial docsSend Call-to-Action URL Messages
MexicoYesOfficial docsWhatsApp pricing — Mexico—YesOfficial docsSend Call-to-Action URL Messages

Plivo pricing

checked

Prices as printed on the vendor's pages, in the vendor's currency. Scenario totals are computed from the listed components; carrier and Meta pass-through fees are shown separately and are not in the totals.

SMS

PlanUnited StatesBrazilMexicoSource
Enterprise
$0.0077 / sms segment
A2P 10DLC long code
Long code number rental: $0.5000
A2P 10DLC campaign fee, low-volume (lowest listed; billed quarterly): $1.50
US carrier surcharges (long code) (not in totals)
$0.0484 / sms segment
outbound, lowest network rate
$0.0836 / sms segment
outbound, lowest network rate
Official docs
checked
  • 1,000 outbound SMS / month: United States $1,000.00 on Enterprise (A2P 10DLC long code) · Brazil $1,000.00 on Enterprise (outbound, lowest network rate) · Mexico $1,000.00 on Enterprise (outbound, lowest network rate)

OTP & verification

PlanUnited StatesBrazilMexicoSource
Verify
$0.0077 / verification
Enterprise, SMS channel
$0.0484 / verification
Enterprise, SMS channel, lowest network rate
$0.0836 / verification
Enterprise, SMS channel, lowest network rate
Official docs
checked
  • 1,000 SMS verifications / month: United States $1,000.00 on Verify (Enterprise, SMS channel) · Brazil $1,000.00 on Verify (Enterprise, SMS channel, lowest network rate) · Mexico $1,000.00 on Verify (Enterprise, SMS channel, lowest network rate)

WhatsApp Business API

PlanUnited StatesBrazilMexicoSource
Enterprise (WhatsApp)
$0.0037 / whatsapp message
Meta per-template fee (United States) (not in totals)
$0.0075 / whatsapp message
Meta per-template fee (Brazil) (not in totals)
$0.0094 / whatsapp message
Meta per-template fee (Mexico) (not in totals)
Official docs
checked
  • 1,000 utility template messages / month: United States $1,000.00 on Enterprise (WhatsApp) · Brazil $1,000.00 on Enterprise (WhatsApp) · Mexico $1,000.00 on Enterprise (WhatsApp)
  • 10,000 utility template messages / month: United States $1,000.00 on Enterprise (WhatsApp) · Brazil $1,000.00 on Enterprise (WhatsApp) · Mexico $1,000.00 on Enterprise (WhatsApp)

OTP & verification: free access

Free forever: NoneOfficial docsPlans and Pricing (Professional vs Enterprise)

Trial: NoneOfficial docsPlans and Pricing (Professional vs Enterprise)Verify Availability & Coverage

WhatsApp Business API: free access

Free forever: NoneOfficial docsPlans and Pricing (Professional vs Enterprise)

Trial: NoneOfficial docsPlans and Pricing (Professional vs Enterprise)WhatsApp prerequisites (MMC access)

Developer & AI readiness

checked

MCP server

Official, documentation search only · remote

Webhook signatures

Signed

Official docs

Built-in AI features

AI inside the product, not an API for building your own.

  • AI chatbotYesVendor claim
  • AI APIYesOfficial docs
  • Ready-made AI agentYesOfficial docs

Sources: Plivo site llms.txt (product and developer-tools index) · plivo-agentstack-python (Programmable Agent API SDK) · Plans and Pricing (Professional vs Enterprise) · checked

No-code and manual editing

Workflow builderYesOfficial docsPowerpack FAQ (PHLO for incoming messages)SIP REFER (transfer methods compared, PHLO)
Template editorYesOfficial docsWhatsApp Templates page (console)
Chatbot builderPartialOfficial docsPowerpack FAQ (PHLO for incoming messages)

Works with AI app builders

Server code needed on every builder: YesOfficial docsAccount Management FAQSMS Callbacks

PlatformNative integrationOfficial guideSecrets
Claude CodeYesOfficial docsAI-Powered Documentation Search (MCP server)Using the CLI from an AI coding agentplivo.com/docs/cli/agentsOfficial docsUsing the CLI from an AI coding agentEnvironment variables PLIVO_AUTH_ID and PLIVO_AUTH_TOKENOfficial docsUsing the CLI from an AI coding agent
CursorYesOfficial docsAI-Powered Documentation Search (MCP server)Build with an AI coding agent (skills install)plivo.com/docs/faq/developer-tools/m…Official docsAI-Powered Documentation Search (MCP server)Environment variables PLIVO_AUTH_ID and PLIVO_AUTH_TOKENOfficial docsUsing the CLI from an AI coding agent

Paying and getting support locally

How customers pay the provider itself — separate from payment scenarios for your buyers.

United States

Billing methodscredit card (Visa, Mastercard, American Express, Discover), ACH Direct Debit, USD bank transfer (wire or ACH)Official docsPayments FAQ
Local payment methodsACH Direct DebitOfficial docsPayments FAQ
Billing currenciesUSDOfficial docsWhatsApp pricing — United States (default)
Local entity / tax invoiceYesOfficial docsPlivo Terms of ServiceTaxes FAQ
Interface languagesenOfficial docsSMS / RCS pricing — United States
Docs languagesenOfficial docsPlivo docs llms.txt
Local officeYesOfficial, otherAbout Plivo

Brazil

Billing methodscredit card (Visa, Mastercard, American Express, Discover), USD bank transfer (wire or ACH)Official docsPayments FAQ
Local payment methodsNoneOfficial docsPayments FAQ
Billing currenciesUSDOfficial docsWhatsApp pricing — United States (default)
Interface languagesenOfficial docsSMS / RCS pricing — United States
Docs languagesenOfficial docsPlivo docs llms.txt
Local officeNoOfficial, otherAbout Plivo

Mexico

Billing methodscredit card (Visa, Mastercard, American Express, Discover), USD bank transfer (wire or ACH)Official docsPayments FAQ
Local payment methodsNoneOfficial docsPayments FAQ
Billing currenciesUSDOfficial docsWhatsApp pricing — United States (default)
Interface languagesenOfficial docsSMS / RCS pricing — United States
Docs languagesenOfficial docsPlivo docs llms.txt
Local officeNoOfficial, otherAbout Plivo

Compliance & data protection

checked

What the vendor documents publicly. This is not a legal assessment and not a certification.

Data processing agreementPartialOfficial docsPlivo Privacy PolicyPlivo Terms of Service
Subprocessor listYesOfficial docsPlivo Subprocessors
Data residency optionsPartialOfficial docsAccount Management FAQPlans and Pricing (Professional vs Enterprise)
Residency regionsUnited States data region, India data regionOfficial docsAccount Management FAQ
Transfer mechanismsEU-US Data Privacy Framework, UK Extension to the EU-US DPF, Swiss-US Data Privacy Framework, Standard Contractual Clauses (data stored in other regions)Official docsPlivo Privacy Policy
Security documentationSOC 2, PCI DSS Level 1, HIPAA/HITECH (BAA available), CSA STAR Level 1 (self-assessment), EU-US Data Privacy FrameworkOfficial docsPlivo SecurityPlans and Pricing (Professional vs Enterprise)
Use of customer data for AI trainingYesOfficial docsArtificial Intelligence Services AddendumPlivo Subprocessors
Local law page (BR)NoOfficial docsPlivo Privacy Policy
Local law page (MX)NoOfficial docsPlivo Privacy Policy

How the rating is built

Methodology 2026.09-pre · weights of unknown criteria are redistributed; coverage shows how much of the score rests on verified facts.
CriterionWeightResultBasis
Pricing & Free Tier (25)9.4 / 100coverage 80 %
Free access (sms)2.080 %no free tier, trial or creditssrcsrcsrc
Scenario price (sms)5.000 %1,000 outbound SMS / month: USD 1000.00 vs peer median USD 10.95 (9 providers)srcsrcsrc
Pricing transparency (sms)1.2550 %public partialsrcsrcsrc
Free access (otp)2.080 %no free tier, trial or creditssrcsrc
Scenario price (otp)5.000 %1,000 SMS verifications / month: USD 1000.00 vs peer median USD 52.74 (7 providers)srcsrcsrc
Pricing transparency (otp)1.2550 %public partialsrcsrcsrc
Free access (whatsapp)2.080 %no free tier, trial or creditssrcsrc
Pricing transparency (whatsapp)1.2550 %public partialsrcsrc
Developer & AI Readiness (28)44.4 / 100coverage 93 %
MCP7.7033 %official docs only (remote)srcsrcsrc
Agent skills2.10100 %officialsrcsrcsrc
Assistant apps0.700 %0 official assistant appssrcsrc
Llms.txt0.70100 %publishedsrcsrc
AI docs0.70100 %publishedsrcsrcsrc
Scoped keys1.4050 %partialsrcsrc
OAuth4.480 %nosrcsrc
Webhook signing1.9670 %signedsrcsrcsrc
SDKs2.24100 %7 official SDK languagessrcsrcsrc
Test mode2.2450 %partialsrcsrc
Idempotency1.680 %nosrcsrcsrc
Reputation & Reviews (25)56.9 / 100coverage 100 %
Review platforms25.0057 %global data: capterra 4.3/5 (84), g2 4.5/5 (746), trustpilot 1.2/5 (87)
Channel Coverage (10)100.0 / 100coverage 100 %
Channel groups10.00100 %5 channel groups (native = 1, partner = 0.5)srcsrcsrc
Category Functionality (8)76.8 / 100coverage 91 %
Two-way messaging (sms)0.2750 %partialsrcsrcsrc
Delivery receipts (sms)0.37100 %yessrcsrc
Sender types (sms)0.37100 %yessrcsrcsrc
Number provisioning via API (sms)0.21100 %yessrc
Sender registration support (sms)0.27100 %yessrcsrc
Opt-out handling (sms)0.27100 %yessrc
MMS / RCS (sms)0.16100 %yessrcsrc
Segment and Unicode rules documented (sms)0.13100 %yessrcsrcsrc
Payment links in messages (sms)0.2150 %partialsrc
Native payment-provider integration (sms)0.270 %nosrc
Channels sms (otp)0.27100 %yessrc
Channels whatsapp (otp)0.2750 %partialsrcsrcsrc
Channels voice (otp)0.16100 %yessrc
Channels email (otp)0.160 %nosrc
Managed codes (otp)0.37100 %yessrcsrc
Fraud protection (otp)0.48100 %yessrcsrc
Rate limiting (otp)0.2750 %partialsrcsrc
Silent network auth (otp)0.210 %nosrc
Localized templates (otp)0.21100 %yessrc
Official Meta partner (whatsapp)0.27100 %yessrc
Embedded signup (whatsapp)0.21100 %yessrc
Template API (whatsapp)0.37100 %yessrc
Interactive messages (whatsapp)0.27100 %yessrcsrc
Media messages (whatsapp)0.13100 %yessrcsrc
Inbound webhooks (whatsapp)0.27100 %yessrcsrc
Payment links in messages (whatsapp)0.27100 %yessrcsrc
In-chat payments (whatsapp)0.270 %nosrc
Native payment-provider integration (whatsapp)0.270 %nosrc
Localization & Regional Support (2)33.3 / 100coverage 100 %
Languages2.0033 %1 of 3 target languages (en, pt, es)srcsrc
Built-in AI Agent & Chatbot Deployment (2)100.0 / 100coverage 100 %
Ready-to-deploy AI agent2.00100 %yessrcsrc

Weights and rules: rating methodology.

Plivo integration guides

Sources

  1. About Plivo — other, checked 23 September 2026
  2. Plivo Security — other, checked 23 September 2026
  3. Plivo site llms.txt (product and developer-tools index) — other, checked 23 September 2026
  4. Plivo docs llms.txt — docs, checked 24 September 2026
  5. Plans and Pricing (Professional vs Enterprise) — docs, checked 24 September 2026
  6. Account Management FAQ — docs, checked 23 September 2026
  7. Payments FAQ — docs, checked 23 September 2026
  8. Taxes FAQ — docs, checked 23 September 2026
  9. Billing Concepts — docs, checked 23 September 2026
  10. SMS Availability & Coverage (MMC tiers) — docs, checked 23 September 2026
  11. Messages API — docs, checked 24 September 2026
  12. Messaging API Overview (authentication, pagination, errors) — docs, checked 24 September 2026
  13. Receive SMS Messages — docs, checked 23 September 2026
  14. Supported Features (SMS platform) — docs, checked 23 September 2026
  15. SMS Callbacks — docs, checked 23 September 2026
  16. Encoding and Concatenation — docs, checked 23 September 2026
  17. Sender ID — docs, checked 23 September 2026
  18. 10DLC (registration and pricing) — docs, checked 24 September 2026
  19. Toll-free Verification API — docs, checked 23 September 2026
  20. US Messaging FAQ (10DLC, toll-free, short codes) — docs, checked 23 September 2026
  21. US Messaging Best Practices — docs, checked 23 September 2026
  22. Short Codes FAQ — docs, checked 23 September 2026
  23. ISV Guidelines FAQ — docs, checked 23 September 2026
  24. Powerpack FAQ (PHLO for incoming messages) — docs, checked 23 September 2026
  25. Messaging Geo Permissions — docs, checked 23 September 2026
  26. Phone Numbers API — docs, checked 23 September 2026
  27. Integrations with Plivo — docs, checked 23 September 2026
  28. Verify Overview (Fraud Shield, signature validation) — docs, checked 24 September 2026
  29. Verify Availability & Coverage — docs, checked 24 September 2026
  30. Verify Session API — docs, checked 24 September 2026
  31. Send WhatsApp authentication templates — docs, checked 23 September 2026
  32. WhatsApp prerequisites (MMC access) — docs, checked 23 September 2026
  33. WhatsApp Business Account Onboarding (Embedded Signup) — docs, checked 23 September 2026
  34. Tech Provider Integration (Plivo as BSP) — docs, checked 23 September 2026
  35. WhatsApp Templates API — docs, checked 23 September 2026
  36. WhatsApp Templates page (console) — docs, checked 23 September 2026
  37. WhatsApp Business API FAQ — docs, checked 23 September 2026
  38. Send Call-to-Action URL Messages — docs, checked 23 September 2026
  39. Receive WhatsApp messages — docs, checked 23 September 2026
  40. WhatsApp Calling — docs, checked 23 September 2026
  41. API Overview (authentication, rate limits) — docs, checked 24 September 2026
  42. Subaccounts — docs, checked 23 September 2026
  43. API Access Control (IP Whitelisting) — docs, checked 23 September 2026
  44. Validating Requests and Responses (messaging, V2) — docs, checked 24 September 2026
  45. Signature validation-V3 (voice) — docs, checked 23 September 2026
  46. Firewall & Network Configuration (messaging callbacks) — docs, checked 23 September 2026
  47. AI-Powered Documentation Search (MCP server) — docs, checked 24 September 2026
  48. Postman Collection — docs, checked 23 September 2026
  49. Plivo CLI — docs, checked 23 September 2026
  50. Using the CLI from an AI coding agent — docs, checked 24 September 2026
  51. Build with an AI coding agent (skills install) — docs, checked 23 September 2026
  52. SIP REFER (transfer methods compared, PHLO) — docs, checked 23 September 2026
  53. SMS coverage — United States — docs, checked 23 September 2026
  54. SMS coverage — Brazil — docs, checked 23 September 2026
  55. SMS coverage — Mexico — docs, checked 23 September 2026
  56. SMS / RCS pricing — United States — pricing, checked 24 September 2026
  57. SMS pricing — Brazil — pricing, checked 24 September 2026
  58. SMS pricing — Mexico — pricing, checked 24 September 2026
  59. SMS pricing — Belarus (cross-check of the Verify channel link) — pricing, checked 23 September 2026
  60. Verify pricing — pricing, checked 24 September 2026
  61. WhatsApp pricing — United States (default) — pricing, checked 24 September 2026
  62. WhatsApp pricing — Brazil — pricing, checked 24 September 2026
  63. WhatsApp pricing — Mexico — pricing, checked 24 September 2026
  64. Plivo GitHub organization (server SDKs) — repo, checked 23 September 2026
  65. plivo on npm — registry, checked 24 September 2026
  66. Plivo CLI (bundled agent skills) — repo, checked 24 September 2026
  67. plivo-cli SKILL.md — repo, checked 23 September 2026
  68. plivo/mcp (FastMCP server, unmaintained) — repo, checked 23 September 2026
  69. plivo-agentstack-python (Programmable Agent API SDK) — repo, checked 23 September 2026
  70. Claude connector directory — Plivo — marketplace, checked 24 September 2026
  71. Cursor marketplace — Plivo — marketplace, checked 24 September 2026