360dialog
360dialog, a German company that states it is an official Meta Business Solution Provider, sells access to the WhatsApp Business Platform through its Messaging API and Hub. Each phone number pays a monthly licence from $59; Meta's per-message fees are passed through with no 360dialog per-message fee. A free sandbox allows 200 test messages to your own number.
WhatsApp Business APIOTP & verification
Card checked · next scheduled re-check within 6 months · Report outdated information
Strengths, weaknesses and fit
Strengths
- Official MCP server
- Signed webhooks with replay protection
- Test mode or test credentials documented
Weaknesses
- No permanent free tier
- More expensive than most peers for WhatsApp Business API ($59.00 vs median $4.50 for 1,000 utility template messages / month)
- OAuth 2.0 only for its MCP server, not for the API
- No maintained official SDK; you call the HTTP API directly
Not a fit if…
- you need to run in production without paying
- price per message is your main criterion
- you build a multi-tenant app that acts on customers' own accounts
- you want an official SDK in your language
Generated from threshold rules over the dated facts below, not written by hand. Rules with unverified inputs are skipped.
WhatsApp Business API: 360dialog WhatsApp Business API (Messaging API on WhatsApp Cloud API)
checked| Country | Availability | Restrictions | Payment scenarios |
|---|---|---|---|
| United States | YesOfficial docsClient FAQWhatsApp API Pricing Calculator | Meta's Marketing Messages API is 'Not available (end-users) in: United States'. Utility and authentication templates are not restricted in the docs.Official docsMarketing Messages (MM API)WhatsApp marketing template restrictions (Twilio help center) | YesOfficial docsCall-to-Action URL Button |
| Brazil | YesOfficial docsClient FAQPayments API (Brazil only) | — | YesOfficial docsPayments API (Brazil only)Call-to-Action URL Button |
| Mexico | YesOfficial docsClient FAQWhatsApp API Pricing Calculator | — | YesOfficial docsCall-to-Action URL Button |
OTP & verification: No verification API: WhatsApp authentication templates sent through the 360dialog Messaging API deliver codes your app generates
checked| Country | Availability |
|---|---|
| United States | YesOfficial docsClient FAQWhatsApp API Pricing Calculator |
| Brazil | YesOfficial docsClient FAQAuthentication Messages (WhatsApp authentication templates) |
| Mexico | YesOfficial docsClient FAQWhatsApp API Pricing Calculator |
360dialog pricing
checkedPrices as printed on the vendor's pages, in the vendor's currency. Scenario totals are computed from the listed components; carrier and Meta pass-through fees are shown separately and are not in the totals.
WhatsApp Business API
Same prices in United States, Brazil and Mexico.
| Plan | Price | Fees | Source |
|---|---|---|---|
| WhatsApp API Regular (per phone number) | $0.0000 / whatsapp message $59.00 / month | Meta per-message fee (market rate card) (not in totals) Card payment processing fee (4%) (not in totals) | Official docs
checked |
| WhatsApp API Premium (per phone number) | $0.0000 / whatsapp message $119.00 / month | Meta per-message fee (market rate card) (not in totals) Card payment processing fee (4%) (not in totals) | Official docs
checked |
| Higher Throughput (per phone number) | $0.0000 / whatsapp message $299.00 / month | Meta per-message fee (market rate card) (not in totals) Card payment processing fee (4%) (not in totals) | Official docs checked |
- 1,000 utility template messages / month: $59.00 on WhatsApp API Regular (per phone number)
- 10,000 utility template messages / month: $59.00 on WhatsApp API Regular (per phone number)
WhatsApp Business API: free access
Free forever: NoneOfficial docsPricing (licence fees and WhatsApp messaging fees)Hub Subscriptions
Trial: NoneOfficial docsSandboxCreate account
OTP & verification: free access
Free forever: NoneOfficial docsPricing (licence fees and WhatsApp messaging fees)Hub Subscriptions
Trial: NoneOfficial docsSandboxCreate account
Developer & AI readiness
checkedWebhook signatures
Signed, with replay protection
Official docs
Agent skills
None foundOfficial, otherBuilt-in AI features
AI inside the product, not an API for building your own.
- AI chatbotPartialOfficial docs
- Answers from your knowledge basePartialOfficial docs
- AI APIPartialOfficial docs
- Ready-made AI agentPartialOfficial docs
Sources: Meta Business Agent · 360dialog client documentation llms.txt · Hub Getting Started (API, workflow builders, Inbox, MCP, Meta Business Agent) · checked
No-code and manual editing
| Workflow builder | PartialOfficial docsHub Getting Started (API, workflow builders, Inbox, MCP, Meta Business Agent)WhatsApp Business Platform Pricing (marketing page) |
|---|---|
| Template editor | YesOfficial docsHub Templates |
| Chatbot builder | PartialOfficial docsMeta Business AgentFlows |
| Edit code and visual together | PartialOfficial docsHub Templates360Dialog MCP |
Works with AI app builders
Server code needed on every builder: YesOfficial docsWebhooksHub API Keys
| Platform | Native integration | Official guide | Secrets |
|---|---|---|---|
| Claude Code | YesOfficial docs360Dialog MCP | docs.360dialog.com/docs/get-started/mcpOfficial docs360Dialog MCP | No key in the client for the MCP server (OAuth sign-in to the 360dialog Hub); the D360-API-KEY for sending belongs in server-side environment variablesOfficial docs360Dialog MCPHub API Keys |
| Cursor | PartialOfficial docs360Dialog MCP | docs.360dialog.com/docs/get-started/mcpOfficial docs360Dialog MCP | — |
Paying and getting support locally
How customers pay the provider itself — separate from payment scenarios for your buyers.
United States
| Billing methods | credit or debit card (Visa, Mastercard, American Express)Official docsPayments (payment methods for 360dialog invoices)Hub Billing (payment methods, VAT) |
|---|---|
| Local payment methods | NoneOfficial docsPayments (payment methods for 360dialog invoices) |
| Billing currencies | USD, EUROfficial docsPricing (licence fees and WhatsApp messaging fees)WABA Currency Change |
| Local entity / tax invoice | NoOfficial docsBrazil - Pix & Boleto Payments (Partner Hub)Hub Billing (payment methods, VAT) |
| Interface languages | enOfficial, other360dialog.com sitemap index (en-US, pt-BR, es-419, de-DE) |
| Docs languages | enOfficial docs360dialog client documentation llms.txt |
| Support languages | en, pt-BR, de, es, tr, hi, ruOfficial docsGet support |
| Support phone | NoneOfficial docsGet support |
Brazil
| Billing methods | credit or debit card (Visa, Mastercard, American Express)Official docsPayments (payment methods for 360dialog invoices)Hub Billing (payment methods, VAT) |
|---|---|
| Local payment methods | Pix (Partner Hub accounts only), Boleto (Partner Hub accounts only)Official docsBrazil - Pix & Boleto Payments (Partner Hub)Payments (payment methods for 360dialog invoices) |
| Billing currencies | USD, EUROfficial docsPricing (licence fees and WhatsApp messaging fees)WABA Currency Change |
| Local entity / tax invoice | NoOfficial docsBrazil - Pix & Boleto Payments (Partner Hub) |
| Interface languages | en, pt-BROfficial, other360dialog pricing page in Portuguese (Brazil)360dialog.com sitemap index (en-US, pt-BR, es-419, de-DE) |
| Docs languages | enOfficial docs360dialog client documentation llms.txtPayments API (Brazil only) |
| Support languages | en, pt-BR, de, es, tr, hi, ruOfficial docsGet support |
| Support phone | NoneOfficial docsGet support |
Mexico
| Billing methods | credit or debit card (Visa, Mastercard, American Express)Official docsPayments (payment methods for 360dialog invoices)Hub Billing (payment methods, VAT) |
|---|---|
| Local payment methods | NoneOfficial docsPayments (payment methods for 360dialog invoices) |
| Billing currencies | USD, EUROfficial docsPricing (licence fees and WhatsApp messaging fees)WABA Currency Change |
| Local entity / tax invoice | NoOfficial docsBrazil - Pix & Boleto Payments (Partner Hub)Hub Billing (payment methods, VAT) |
| Interface languages | en, es-419Official, other360dialog.com Spanish (es-419) sitemap360dialog.com sitemap index (en-US, pt-BR, es-419, de-DE) |
| Docs languages | enOfficial docs360dialog client documentation llms.txt |
| Support languages | en, pt-BR, de, es, tr, hi, ruOfficial docsGet support |
| Support phone | NoneOfficial docsGet support |
Compliance & data protection
checkedWhat the vendor documents publicly. This is not a legal assessment and not a certification.
| Data processing agreement | YesOfficial docsData Processing Agreement - Client (PDF)Legal Information (Impressum, Privacy Policy, DPA) |
|---|---|
| Subprocessor list | YesOfficial docsData Processing Agreement - Client (PDF) |
| Data residency options | PartialOfficial docsData Processing Agreement - Client (PDF)Local Storage (message data at rest) |
| Residency regions | EU/EEA (360dialog hosting, GCP Frankfurt), United States (Meta Cloud API default), Local Storage: India, Singapore, Indonesia, South Korea, Japan, Australia, Brazil, South Africa, Bahrain, EU (Germany), UK, Switzerland, CanadaOfficial docsData Processing Agreement - Client (PDF)Local Storage (message data at rest) |
| Transfer mechanisms | EU Standard Contractual Clauses (sub-processors), GDPR Art. 45/46 safeguards for processing outside the EU/EEAOfficial docsData Processing Agreement - Client (PDF) |
| Security documentation | Technical and organisational measures (DPA Appendix DPA2, version 2.3)Official docsData Processing Agreement - Client (PDF)Architecture and Security (Cloud API) |
| Use of customer data for AI training | PartialOfficial docsData Processing Agreement - Client (PDF)Meta Business Agent |
How the rating is built
| Criterion | Weight | Result | Basis |
|---|---|---|---|
| Pricing & Free Tier (25) | 22.6 / 100coverage 63 % | ||
| Free access (whatsapp) | 3.13 | 0 % | no free tier, trial or creditssrcsrcsrc |
| Scenario price (whatsapp) | 7.50 | 22 % | 1,000 utility template messages / month: USD 59.00 vs peer median USD 4.50 (6 providers); 10,000 utility template messages / month: USD 59.00 vs peer median USD 45.00 (6 providers)srcsrcsrc |
| Pricing transparency (whatsapp) | 1.88 | 100 % | public self servesrcsrcsrc |
| Free access (otp) | 3.13 | 0 % | no free tier, trial or creditssrcsrcsrc |
| Developer & AI Readiness (28) | 65.4 / 100coverage 93 % | ||
| MCP | 7.70 | 100 % | official (remote)srcsrcsrc |
| Agent skills | 2.10 | 0 % | not availablesrcsrc |
| Llms.txt | 0.70 | 100 % | publishedsrcsrcsrc |
| OpenAPI | 0.70 | 100 % | publishedsrcsrc |
| AI docs | 0.70 | 100 % | publishedsrc |
| Scoped keys | 1.40 | 50 % | partialsrcsrcsrc |
| OAuth | 4.48 | 50 % | partialsrcsrcsrc |
| Webhook signing | 1.96 | 100 % | signed with replay protectionsrcsrcsrc |
| SDKs | 2.24 | 0 % | 0 official SDK languagessrcsrc |
| Test mode | 2.24 | 100 % | yessrc |
| Idempotency | 1.68 | 0 % | nosrcsrcsrc |
| Reputation & Reviews (25) | 78.1 / 100coverage 100 % | ||
| Review platforms | 25.00 | 78 % | global data: capterra 3.5/5 (13), g2 4.7/5 (135), trustpilot 4/5 (29) |
| Channel Coverage (10) | 50.0 / 100coverage 100 % | ||
| Channel groups | 10.00 | 50 % | 2.5 channel groups (native = 1, partner = 0.5)srcsrcsrc |
| Category Functionality (8) | 52.5 / 100coverage 100 % | ||
| Official Meta partner (whatsapp) | 0.40 | 100 % | yessrcsrcsrc |
| Embedded signup (whatsapp) | 0.32 | 100 % | yessrc |
| Template API (whatsapp) | 0.56 | 100 % | yessrcsrcsrc |
| Interactive messages (whatsapp) | 0.40 | 100 % | yessrcsrc |
| Media messages (whatsapp) | 0.20 | 100 % | yessrcsrc |
| Flows (whatsapp) | 0.32 | 100 % | yessrc |
| Inbound webhooks (whatsapp) | 0.40 | 100 % | yessrcsrc |
| Shared inbox (whatsapp) | 0.20 | 100 % | yessrcsrc |
| Payment links in messages (whatsapp) | 0.40 | 100 % | yessrcsrcsrc |
| In-chat payments (whatsapp) | 0.40 | 50 % | partialsrcsrcsrc |
| Native payment-provider integration (whatsapp) | 0.40 | 50 % | partialsrcsrcsrc |
| Channels sms (otp) | 0.40 | 0 % | nosrcsrc |
| Channels whatsapp (otp) | 0.40 | 100 % | yessrcsrcsrc |
| Channels voice (otp) | 0.24 | 0 % | nosrcsrc |
| Channels email (otp) | 0.24 | 0 % | nosrcsrc |
| Managed codes (otp) | 0.56 | 0 % | nosrcsrc |
| Fraud protection (otp) | 0.72 | 0 % | nosrcsrc |
| Rate limiting (otp) | 0.40 | 0 % | nosrcsrc |
| Silent network auth (otp) | 0.32 | 0 % | nosrc |
| Localized templates (otp) | 0.32 | 0 % | nosrcsrc |
| Analytics (otp) | 0.40 | 50 % | partialsrcsrc |
| Localization & Regional Support (2) | 100.0 / 100coverage 100 % | ||
| Languages | 2.00 | 100 % | 3 of 3 target languages (en, pt, es)srcsrcsrc |
| Built-in AI Agent & Chatbot Deployment (2) | 50.0 / 100coverage 100 % | ||
| Ready-to-deploy AI agent | 2.00 | 50 % | partialsrcsrc |
Weights and rules: rating methodology.
360dialog integration guides
Sources
- 360dialog Impressum — legal, checked 23 September 2026
- Data Processing Agreement - Client (PDF) — legal, checked 23 September 2026
- Legal Information (Impressum, Privacy Policy, DPA) — docs, checked 23 September 2026
- 360dialog client documentation llms.txt — docs, checked 24 September 2026
- 360dialog partner documentation llms.txt — docs, checked 24 September 2026
- 360dialog client documentation, full text (llms-full.txt) — docs, checked 24 September 2026
- 360dialog partner documentation, full text (llms-full.txt) — docs, checked 24 September 2026
- About (WhatsApp Business Platform and 360dialog's role) — docs, checked 23 September 2026
- Client FAQ — docs, checked 23 September 2026
- 360Dialog MCP — docs, checked 24 September 2026
- 360Dialog MCP Server — initialize and tools/list responses — docs, checked 24 September 2026
- 360Dialog MCP OAuth protected-resource metadata (RFC 9728) — docs, checked 24 September 2026
- 360Dialog MCP OAuth authorization-server metadata (RFC 8414) — docs, checked 24 September 2026
- Pricing (licence fees and WhatsApp messaging fees) — pricing, checked 24 September 2026
- Free vs Billed Messaging — pricing, checked 24 September 2026
- Higher Throughput — pricing, checked 24 September 2026
- Payments (payment methods for 360dialog invoices) — docs, checked 24 September 2026
- Hub Billing (payment methods, VAT) — docs, checked 23 September 2026
- Hub Invoices — docs, checked 23 September 2026
- Month Closing Invoice (MCI) — docs, checked 24 September 2026
- Hub Funds (prepaid channel balance) — docs, checked 23 September 2026
- WABA Currency Change — docs, checked 23 September 2026
- Hub Subscriptions — docs, checked 24 September 2026
- Partner pricing (Partner Plans, channel licence fees) — pricing, checked 24 September 2026
- Partner billing models (Direct-Paid, Partner-Paid) — docs, checked 23 September 2026
- Brazil - Pix & Boleto Payments (Partner Hub) — docs, checked 23 September 2026
- WhatsApp Business Platform Pricing (marketing page) — pricing, checked 24 September 2026
- WhatsApp Business API for Developers (product page) — other, checked 24 September 2026
- 360Dialog Inbox (product page) — other, checked 23 September 2026
- WhatsApp API Pricing Calculator — pricing, checked 24 September 2026
- WhatsApp Business Platform pricing (Meta rate cards) — platform-docs, checked 23 September 2026
- Sandbox — docs, checked 24 September 2026
- Create account — docs, checked 23 September 2026
- Hub Getting Started (API, workflow builders, Inbox, MCP, Meta Business Agent) — docs, checked 24 September 2026
- Embedded Signup — docs, checked 23 September 2026
- Hub API Keys — docs, checked 24 September 2026
- Hub Templates — docs, checked 23 September 2026
- Hub Webhook URL — docs, checked 23 September 2026
- Local Storage (message data at rest) — docs, checked 23 September 2026
- Hub Settings (users and roles) — docs, checked 23 September 2026
- Messaging overview — docs, checked 23 September 2026
- Interactive messages — docs, checked 23 September 2026
- Call-to-Action URL Button — docs, checked 23 September 2026
- Flows — docs, checked 23 September 2026
- Templates (categories, approval, statuses) — docs, checked 23 September 2026
- Utility Messages — docs, checked 23 September 2026
- Marketing Messages (MM API) — docs, checked 24 September 2026
- Authentication Messages (WhatsApp authentication templates) — docs, checked 24 September 2026
- Copy Code Authentication Templates — docs, checked 24 September 2026
- One-Tap Autofill Authentication Templates — docs, checked 24 September 2026
- Zero-Tap Authentication Templates — docs, checked 24 September 2026
- Webhooks — docs, checked 24 September 2026
- Webhook Reference — docs, checked 23 September 2026
- Messaging API reference — Webhooks — docs, checked 23 September 2026
- Messaging API reference — Messages — docs, checked 24 September 2026
- Messaging API reference — Templates — docs, checked 23 September 2026
- Messaging API reference — RCS — docs, checked 24 September 2026
- Messaging API reference — Payments — docs, checked 23 September 2026
- Calling (WhatsApp Business Calling API) — docs, checked 23 September 2026
- Error Code Reference — docs, checked 23 September 2026
- Architecture and Security (Cloud API) — docs, checked 23 September 2026
- Payments (overview) — docs, checked 23 September 2026
- Payments API (Brazil only) — docs, checked 23 September 2026
- How to use Payments API (Brazil) — docs, checked 23 September 2026
- Create order_details template message via API — docs, checked 23 September 2026
- Payments (India only) — docs, checked 23 September 2026
- Receive WhatsApp Payments via Payments Gateway (India) — docs, checked 23 September 2026
- Receive WhatsApp Payments via Stripe (Singapore) — docs, checked 23 September 2026
- Meta Business Agent — docs, checked 24 September 2026
- Meta Business Agent webhooks — docs, checked 23 September 2026
- Signature Validation (partner docs) — docs, checked 24 September 2026
- Partner Hub Integration (platform secret) — docs, checked 23 September 2026
- Partner API overview (authentication) — docs, checked 23 September 2026
- API Key Authentication for the Partner API — docs, checked 23 September 2026
- Get support — docs, checked 23 September 2026
- Response & Resolution Time — docs, checked 23 September 2026
- 360dialog.com sitemap index (en-US, pt-BR, es-419, de-DE) — other, checked 23 September 2026
- 360dialog pricing page in Portuguese (Brazil) — other, checked 23 September 2026
- 360dialog.com Spanish (es-419) sitemap — other, checked 23 September 2026
- RCS for Business (product page) — other, checked 24 September 2026
- 360dialog GitHub organisation — repo, checked 24 September 2026
- Official MCP Registry search for "360dialog" — registry, checked 24 September 2026
- Claude connector directory (360dialog) — marketplace, checked 24 September 2026
- WhatsApp marketing template restrictions (Twilio help center) — other, checked 23 September 2026