Treble
Treble (Treble.ai, Inc., incorporated in Delaware) is a Meta WhatsApp Business Solution Provider focused on Latin America. Its WhatsApp-only platform combines a no-code flow builder, AI agents, a shared agent inbox, CRM integrations and a small REST API. The base plan starts at USD 399 per month; volumes and final fees are agreed with sales.
WhatsApp Business APIOTP & verification
Card checked · next scheduled re-check within 6 months · Report outdated information
Strengths, weaknesses and fit
Strengths
- Official MCP server (documentation search only)
Weaknesses
- No permanent free tier
- Webhooks are not signed
- No OAuth 2.0 — API keys only
- No restricted (scoped) API keys
- No maintained official SDK; you call the HTTP API directly
- Limited channels: WhatsApp and Conversational AI only
- Limited review base (6 reviews across aggregators)
Not a fit if…
- you need to run in production without paying
- you must verify that callbacks really come from the provider
- you build a multi-tenant app that acts on customers' own accounts
- you want least-privilege keys for AI-generated code
- you want an official SDK in your language
- you want several channels from one provider
- you want many independent customer reviews before choosing
Generated from threshold rules over the dated facts below, not written by hand. Rules with unverified inputs are skipped.
WhatsApp Business API: Treble (WhatsApp Business Platform, Cloud API)
checked| Country | Availability | Payment scenarios |
|---|---|---|
| United States | YesOfficial, otherTérminos de Servicio (Terms of Service, Spanish)WhatsApp Marketing Platform | Treble.AI (English platform page) | YesOfficial docsTake your customers to a goal (legacy AI agent)Treble Link Shortener |
| Brazil | YesOfficial, otherPlataforma (Portuguese platform page)Treble docs llms.txt | YesOfficial docsTake your customers to a goal (legacy AI agent)Treble Link Shortener |
| Mexico | YesOfficial, otherPlataforma (Spanish platform page)Treble docs llms.txt | YesOfficial docsTake your customers to a goal (legacy AI agent)Treble Link Shortener |
OTP & verification: No verification API: WhatsApp authentication templates sent through the Treble API deliver codes your app generates
checked| Country | Availability |
|---|---|
| United States | YesOfficial, otherTérminos de Servicio (Terms of Service, Spanish)WhatsApp Marketing Platform | Treble.AI (English platform page) |
| Brazil | YesOfficial, otherPlataforma (Portuguese platform page)Treble docs llms.txt |
| Mexico | YesOfficial, otherPlataforma (Spanish platform page)Treble docs llms.txt |
Treble pricing
checkedPrices as printed on the vendor's pages, in the vendor's currency. Scenario totals are computed from the listed components; carrier and Meta pass-through fees are shown separately and are not in the totals.
WhatsApp Business API
Same prices in United States, Brazil and Mexico.
| Plan | Price | Fees | Source |
|---|---|---|---|
| Base plan (starting price) | $399.00 / month | Meta per-message fee (WhatsApp) (not in totals) | Official docs
checked |
WhatsApp Business API: free access
Free forever: NoneOfficial docsWhatsApp Marketing Platform | Treble.AI (English platform page)Términos de Servicio (Terms of Service, Spanish)
Trial: NoneOfficial docsWhatsApp Marketing Platform | Treble.AI (English platform page)Términos de Servicio (Terms of Service, Spanish)
OTP & verification: free access
Free forever: NoneOfficial docsWhatsApp Marketing Platform | Treble.AI (English platform page)Términos de Servicio (Terms of Service, Spanish)
Trial: NoneOfficial docsWhatsApp Marketing Platform | Treble.AI (English platform page)Términos de Servicio (Terms of Service, Spanish)
Developer & AI readiness
checkedMCP server
Official, documentation search only · remote
Official, otherTreble docs MCP (docs-platform endpoint, serverInfo 'Home')
Webhook signatures
Not signed
Official docs
Agent skills
None foundOfficial, otherBuilt-in AI features
AI inside the product, not an API for building your own.
- AI content generationYesOfficial docs
- AI chatbotYesOfficial docs
- Answers from your knowledge baseYesOfficial docs
- AI APINoOfficial docs
- AI personalizationPartialOfficial docs
- AI analyticsYesVendor claim
- Ready-made AI agentYesOfficial docs
Sources: AI Agents — Introduction · AI — Intelligent Assistants (Treble Boost) · AI Agent — Introduction and tools · Message Blocks — Buttons, Interactive List, Simple and with Options · Treble Poll API OpenAPI 3.0.1 file (English) · Integrate Your Own AI in Treble · Treble.ai home page (Spanish, FAQ) · checked
No-code and manual editing
| Workflow builder | YesOfficial docsMessage Blocks — Buttons, Interactive List, Simple and with OptionsTreble user guide index (English, 149 pages) |
|---|---|
| Template editor | YesOfficial docsHSM TemplatesCarousel Templates |
| Chatbot builder | YesOfficial docsMessage Blocks — Buttons, Interactive List, Simple and with OptionsAI Agents — Introduction |
| Edit code and visual together | NoOfficial docsTreble Poll API OpenAPI 3.0.1 file (English) |
Works with AI app builders
Neither the builders nor the provider document an integration or guide yet.
Paying and getting support locally
How customers pay the provider itself — separate from payment scenarios for your buyers.
United States
| Billing methods | invoice (payable within 30 days), stored payment method charged automaticallyOfficial docsTérminos de Servicio (Terms of Service, Spanish) |
|---|---|
| Billing currencies | USDOfficial docsWhatsApp Marketing Platform | Treble.AI (English platform page)WhatsApp Integration by Treble.ai (HubSpot App Marketplace) |
| Local entity / tax invoice | YesOfficial docsTérminos de Servicio (Terms of Service, Spanish) |
| Interface languages | es, en, pt-BROfficial docsTreble.ai home page (Spanish, FAQ)Treble.ai home page (English, FAQ and footer) |
| Docs languages | es, en, ptOfficial docsTreble docs llms.txt |
| Support languages | es, pt, enOfficial, otherTreble.ai home page (English, FAQ and footer)Términos de Servicio (Terms of Service, Spanish) |
Brazil
| Billing methods | invoice (payable within 30 days), stored payment method charged automaticallyOfficial docsTérminos de Servicio (Terms of Service, Spanish) |
|---|---|
| Billing currencies | USDOfficial docsPlataforma (Portuguese platform page) |
| Local entity / tax invoice | NoOfficial docsTérminos de Servicio (Terms of Service, Spanish) |
| Interface languages | es, en, pt-BROfficial docsTreble.ai home page (Spanish, FAQ)Treble.ai home page (English, FAQ and footer) |
| Docs languages | es, en, ptOfficial docsTreble docs llms.txt |
| Support languages | es, pt, enOfficial, otherTreble.ai home page (English, FAQ and footer)Términos de Servicio (Terms of Service, Spanish) |
| Support phone | See detailsOfficial docsWhatsApp Marketing Platform | Treble.AI (English platform page) |
Mexico
| Billing methods | invoice (payable within 30 days), stored payment method charged automaticallyOfficial docsTérminos de Servicio (Terms of Service, Spanish) |
|---|---|
| Billing currencies | USDOfficial docsPlataforma (Spanish platform page) |
| Local entity / tax invoice | NoOfficial docsTérminos de Servicio (Terms of Service, Spanish) |
| Interface languages | es, en, pt-BROfficial docsTreble.ai home page (Spanish, FAQ)Treble.ai home page (English, FAQ and footer) |
| Docs languages | es, en, ptOfficial docsTreble docs llms.txt |
| Support languages | es, pt, enOfficial, otherTreble.ai home page (English, FAQ and footer)Términos de Servicio (Terms of Service, Spanish) |
Compliance & data protection
checkedWhat the vendor documents publicly. This is not a legal assessment and not a certification.
| Data processing agreement | PartialOfficial docsPolítica de Protección de Datos Personales (Personal Data Protection Policy)Términos de Servicio (Terms of Service, Spanish) |
|---|---|
| Subprocessor list | NoOfficial docsPolítica de Protección de Datos Personales (Personal Data Protection Policy)Términos de Servicio (Terms of Service, Spanish) |
| Transfer mechanisms | EU adequacy decisions, EU Standard Contractual Clauses (the policy cites Decision 2010/87/EU)Official docsPolítica de Protección de Datos Personales (Personal Data Protection Policy) |
| Local law page (BR) | NoOfficial docsTérminos de Servicio (Terms of Service, Spanish)Política de Protección de Datos Personales (Personal Data Protection Policy) |
| Local law page (MX) | NoOfficial docsTérminos de Servicio (Terms of Service, Spanish)Política de Protección de Datos Personales (Personal Data Protection Policy) |
How the rating is built
| Criterion | Weight | Result | Basis |
|---|---|---|---|
| Pricing & Free Tier (25) | 11.5 / 100coverage 33 % | ||
| Free access (whatsapp) | 3.13 | 0 % | no free tier, trial or creditssrcsrc |
| Pricing transparency (whatsapp) | 1.88 | 50 % | public partialsrcsrcsrc |
| Free access (otp) | 3.13 | 0 % | no free tier, trial or creditssrcsrc |
| Developer & AI Readiness (28) | 24.2 / 100coverage 98 % | ||
| MCP | 7.70 | 33 % | official docs only (remote)srcsrcsrc |
| Agent skills | 2.10 | 0 % | not availablesrcsrcsrc |
| Llms.txt | 0.70 | 100 % | publishedsrcsrc |
| OpenAPI | 0.70 | 100 % | publishedsrcsrcsrc |
| AI docs | 0.70 | 0 % | none foundsrcsrc |
| Native AI features | 1.40 | 80 % | 4 of 6 native AI featuressrcsrcsrc |
| Scoped keys | 1.40 | 0 % | nosrc |
| OAuth | 4.48 | 0 % | nosrcsrc |
| Webhook signing | 1.96 | 20 % | unsignedsrcsrcsrc |
| SDKs | 2.24 | 0 % | 0 official SDK languagessrcsrcsrc |
| Test mode | 2.24 | 50 % | partialsrcsrc |
| Idempotency | 1.68 | 0 % | nosrcsrc |
| Channel Coverage (10) | 40.0 / 100coverage 100 % | ||
| Channel groups | 10.00 | 40 % | 2 channel groups (native = 1, partner = 0.5)srcsrcsrc |
| Category Functionality (8) | 44.0 / 100coverage 100 % | ||
| Official Meta partner (whatsapp) | 0.40 | 100 % | yessrcsrcsrc |
| Embedded signup (whatsapp) | 0.32 | 100 % | yessrc |
| Template API (whatsapp) | 0.56 | 50 % | partialsrcsrcsrc |
| Interactive messages (whatsapp) | 0.40 | 100 % | yessrcsrc |
| Media messages (whatsapp) | 0.20 | 100 % | yessrcsrcsrc |
| Flows (whatsapp) | 0.32 | 100 % | yessrc |
| Inbound webhooks (whatsapp) | 0.40 | 100 % | yessrcsrc |
| Shared inbox (whatsapp) | 0.20 | 100 % | yessrcsrc |
| Payment links in messages (whatsapp) | 0.40 | 100 % | yessrcsrcsrc |
| In-chat payments (whatsapp) | 0.40 | 0 % | nosrcsrc |
| Native payment-provider integration (whatsapp) | 0.40 | 0 % | nosrcsrc |
| Channels sms (otp) | 0.40 | 0 % | nosrcsrc |
| Channels whatsapp (otp) | 0.40 | 100 % | yessrcsrcsrc |
| Channels voice (otp) | 0.24 | 0 % | nosrcsrc |
| Channels email (otp) | 0.24 | 0 % | nosrcsrc |
| Managed codes (otp) | 0.56 | 0 % | nosrc |
| Fraud protection (otp) | 0.72 | 0 % | nosrcsrc |
| Rate limiting (otp) | 0.40 | 0 % | nosrc |
| Silent network auth (otp) | 0.32 | 0 % | nosrc |
| Localized templates (otp) | 0.32 | 0 % | nosrc |
| Analytics (otp) | 0.40 | 50 % | partialsrcsrc |
| Localization & Regional Support (2) | 100.0 / 100coverage 100 % | ||
| Languages | 2.00 | 100 % | 3 of 3 target languages (en, pt, es)srcsrcsrc |
| Built-in AI Agent & Chatbot Deployment (2) | 100.0 / 100coverage 100 % | ||
| Ready-to-deploy AI agent | 2.00 | 100 % | yessrcsrc |
Weights and rules: rating methodology.
Sources
- Treble.ai home page (Spanish, FAQ) — other, checked 24 September 2026
- Treble.ai home page (English, FAQ and footer) — other, checked 23 September 2026
- Treble.ai home page (Portuguese) — other, checked 23 September 2026
- About Us | Treble.ai — other, checked 23 September 2026
- WhatsApp Marketing Platform | Treble.AI (English platform page) — pricing, checked 24 September 2026
- Plataforma (Spanish platform page) — pricing, checked 24 September 2026
- Plataforma (Portuguese platform page) — pricing, checked 24 September 2026
- Treble Pricing (password-protected page) — pricing, checked 24 September 2026
- WhatsApp API [EN] - Treble.ai — other, checked 23 September 2026
- Términos de Servicio (Terms of Service, Spanish) — legal, checked 23 September 2026
- Política de Protección de Datos Personales (Personal Data Protection Policy) — legal, checked 23 September 2026
- Ciarem home page — other, checked 23 September 2026
- treble.ai — Y Combinator company page — other, checked 23 September 2026
- Treble.ai raises US$15 million in Series A (Contxto) — blog, checked 23 September 2026
- Treble docs llms.txt — docs, checked 24 September 2026
- Treble docs llms-full.txt (full text of the 179 Spanish pages) — docs, checked 24 September 2026
- Treble docs index (English) — docs, checked 23 September 2026
- Treble user guide index (English, 149 pages) — docs, checked 23 September 2026
- Treble Poll API OpenAPI 3.0.1 file (English) — docs, checked 24 September 2026
- Second OpenAPI file linked from llms.txt (docs-platform 'Plant Store' sample) — docs, checked 24 September 2026
- Treble API — Introduction — docs, checked 24 September 2026
- API Key and Webhook Headers — docs, checked 24 September 2026
- Deploy a conversation flow — docs, checked 24 September 2026
- Update a session — docs, checked 23 September 2026
- Introduction to webhooks — docs, checked 24 September 2026
- Webhook Center — Introduction to Webhooks — docs, checked 24 September 2026
- Webhook Request Examples — docs, checked 24 September 2026
- Message Read and Delivery Webhooks — docs, checked 24 September 2026
- Integrate Your Own AI in Treble — docs, checked 24 September 2026
- Docs-site MCP endpoint (help.treble.ai/mcp) — docs, checked 24 September 2026
- Welcome to Treble — docs, checked 23 September 2026
- Meta and Treble — docs, checked 23 September 2026
- Connect WhatsApp Line (requirements checklist) — docs, checked 23 September 2026
- WhatsApp Number (connect or migrate a line) — docs, checked 23 September 2026
- Failure by payment issue in WhatsApp (Meta error 131042) — docs, checked 23 September 2026
- HSM Templates — docs, checked 24 September 2026
- WhatsApp usernames and BSUID (Business-Scoped User ID) — docs, checked 24 September 2026
- Treble docs skill.md (docs-platform generated skill) — docs, checked 24 September 2026
- Carousel Templates — docs, checked 23 September 2026
- Message Blocks — Buttons, Interactive List, Simple and with Options — docs, checked 23 September 2026
- WhatsApp Flows — docs, checked 23 September 2026
- Send Outbound Conversation — docs, checked 24 September 2026
- Contacts — docs, checked 23 September 2026
- Settings Section — docs, checked 23 September 2026
- Treble Link Shortener — docs, checked 23 September 2026
- Understanding the Agent Platform — docs, checked 23 September 2026
- AI — Intelligent Assistants (Treble Boost) — docs, checked 24 September 2026
- AI Agents — Introduction — docs, checked 24 September 2026
- AI Agent — Introduction and tools — docs, checked 24 September 2026
- Take your customers to a goal (legacy AI agent) — docs, checked 23 September 2026
- treble-ai GitHub organization (7 public repositories) — repo, checked 24 September 2026
- Official MCP Registry search for "treble" — registry, checked 24 September 2026
- npm registry search for "treble.ai" — registry, checked 24 September 2026
- Claude connector directory — Treble (HTTP 404) — marketplace, checked 24 September 2026
- Mintlify docs — Model Context Protocol (hosted search MCP server) — platform-docs, checked 24 September 2026
- Mintlify docs — skill.md — platform-docs, checked 24 September 2026
- WhatsApp Integration by Treble.ai (HubSpot App Marketplace) — marketplace, checked 24 September 2026
- Lovable docs index (llms.txt) — platform-docs, checked 23 September 2026