Gupshup
Gupshup sells WhatsApp Business API access as a Meta Solution Partner, through a self-serve platform billed from a prepaid USD wallet and through a partner portal for software vendors. The self-serve price list charges $0.001 per message on top of Meta's fee. One-time codes go out as WhatsApp authentication templates. Gupshup also sells SMS, RCS and voice, with no public price list.
WhatsApp Business APIOTP & verification
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Strengths, weaknesses and fit
Strengths
- Cheaper than most peers for WhatsApp Business API ($1.00 vs median $4.50 for 1,000 utility template messages / month)
Weaknesses
- No permanent free tier
- Only third-party MCP servers, none published by the vendor
- Webhooks are not signed
- No OAuth 2.0 — API keys only
- No maintained official SDK; you call the HTTP API directly
Not a fit if…
- you need to run in production without paying
- your agent needs a vendor-supported MCP server
- you must verify that callbacks really come from the provider
- you build a multi-tenant app that acts on customers' own accounts
- you want an official SDK in your language
Generated from threshold rules over the dated facts below, not written by hand. Rules with unverified inputs are skipped.
WhatsApp Business API: Gupshup WhatsApp API (WhatsApp Self-Serve Platform and Partner Portal)
checkedOTP & verification: No verification API on WhatsApp: authentication templates sent through the Gupshup WhatsApp API deliver codes your app generates
checked| Country | Availability |
|---|---|
| United States | YesOfficial docsWhatsApp API Pricing | Gupshup Self-Serve PlanGupshup pricing-details feed — United States (loaded by the pricing page) |
| Brazil | YesOfficial docsWhatsApp API Pricing | Gupshup Self-Serve PlanGupshup pricing-details feed — Brazil (loaded by the pricing page) |
| Mexico | YesOfficial docsWhatsApp API Pricing | Gupshup Self-Serve PlanGupshup pricing-details feed — Mexico (loaded by the pricing page) |
Gupshup pricing
checkedPrices as printed on the vendor's pages, in the vendor's currency. Scenario totals are computed from the listed components; carrier and Meta pass-through fees are shown separately and are not in the totals.
WhatsApp Business API
| Plan | United States | Brazil | Mexico | Source |
|---|---|---|---|---|
| Self Serve (prepaid wallet) | $0.0010 / whatsapp message Meta per-message fee (United States) (not in totals) Gupshup markup on non-MM Lite marketing messages: $0.0015 (not in totals) | $0.0010 / whatsapp message Meta per-message fee (Brazil) (not in totals) Gupshup markup on non-MM Lite marketing messages: $0.0038 (not in totals) | $0.0010 / whatsapp message Meta per-message fee (Mexico) (not in totals) Gupshup markup on non-MM Lite marketing messages: $0.0018 (not in totals) | Official docs
checked |
- 1,000 utility template messages / month: United States $1.00 on Self Serve (prepaid wallet) · Brazil $1.00 on Self Serve (prepaid wallet) · Mexico $1.00 on Self Serve (prepaid wallet)
- 10,000 utility template messages / month: United States $10.00 on Self Serve (prepaid wallet) · Brazil $10.00 on Self Serve (prepaid wallet) · Mexico $10.00 on Self Serve (prepaid wallet)
WhatsApp Business API: free access
Free forever: NoneOfficial docsWhatsApp API Pricing | Gupshup Self-Serve PlanBasics of Gupshup Wallet and Billing (for Prepaid USD Wallet)
Trial: NoneOfficial docsBasics of Gupshup Wallet and Billing (for Prepaid USD Wallet)Sandbox
OTP & verification: free access
Free forever: NoneOfficial docsWhatsApp API Pricing | Gupshup Self-Serve PlanBasics of Gupshup Wallet and Billing (for Prepaid USD Wallet)
Trial: NoneOfficial docsBasics of Gupshup Wallet and Billing (for Prepaid USD Wallet)Sandbox
Developer & AI readiness
checkedWebhook signatures
Not signed
Official docs
Agent skills
None foundOfficial, otherBuilt-in AI features
AI inside the product, not an API for building your own.
- AI content generationYesVendor claim
- AI chatbotYesOfficial docs
- Answers from your knowledge baseYesOfficial docs
- AI personalizationYesVendor claim
- Ready-made AI agentYesVendor claim
Sources: Gupshup Agent Assist · Gupshup WhatsApp Business API · AI Node (Bot Studio journeys) · Gupshup Documentation llms.txt · WhatsApp API Pricing | Gupshup Self-Serve Plan · checked
No-code and manual editing
| Workflow builder | YesOfficial docsAI Node (Bot Studio journeys)Gupshup Documentation llms.txt |
|---|---|
| Template editor | YesOfficial docsCreate Template |
| Chatbot builder | YesOfficial docsAI Node (Bot Studio journeys)Gupshup Documentation llms.txt |
Works with AI app builders
Neither the builders nor the provider document an integration or guide yet.
Paying and getting support locally
How customers pay the provider itself — separate from payment scenarios for your buyers.
United States
| Billing methods | Stripe (card), EBANXOfficial docsBasics of Gupshup Wallet and Billing (for Prepaid USD Wallet) |
|---|---|
| Billing currencies | USDOfficial docsBasics of Gupshup Wallet and Billing (for Prepaid USD Wallet)Wallet |
| Local entity / tax invoice | YesOfficial docsGupshup Terms of Service |
| Interface languages | enOfficial docsGupshup WhatsApp Business API |
| Docs languages | enOfficial docsGupshup Documentation llms.txtGupshup Partner Documentation llms.txt |
| Support languages | en, pt-BR, esOfficial docsGupshup Help Center locales (Zendesk API) |
| Local office | YesOfficial, otherAbout Gupshup |
Brazil
| Billing methods | Stripe (card), EBANXOfficial docsBasics of Gupshup Wallet and Billing (for Prepaid USD Wallet) |
|---|---|
| Billing currencies | USDOfficial docsBasics of Gupshup Wallet and Billing (for Prepaid USD Wallet) |
| Local entity / tax invoice | NoOfficial docsGupshup Terms of Service |
| Interface languages | en, pt-BROfficial docsGupshup site in PortugueseWhatsApp API Pricing | Gupshup Self-Serve Plan |
| Docs languages | enOfficial docsGupshup Documentation llms.txtGupshup Partner Documentation llms.txt |
| Support languages | en, pt-BR, esOfficial docsGupshup Help Center locales (Zendesk API) |
| Local office | YesOfficial, otherAbout Gupshup |
Mexico
| Billing methods | Stripe (card), EBANXOfficial docsBasics of Gupshup Wallet and Billing (for Prepaid USD Wallet) |
|---|---|
| Billing currencies | USDOfficial docsBasics of Gupshup Wallet and Billing (for Prepaid USD Wallet) |
| Local entity / tax invoice | NoOfficial docsGupshup Terms of Service |
| Interface languages | en, esOfficial docsGupshup site in SpanishWhatsApp API Pricing | Gupshup Self-Serve Plan |
| Docs languages | enOfficial docsGupshup Documentation llms.txtGupshup Partner Documentation llms.txt |
| Support languages | en, pt-BR, esOfficial docsGupshup Help Center locales (Zendesk API) |
| Local office | YesOfficial, otherAbout Gupshup |
Compliance & data protection
checkedWhat the vendor documents publicly. This is not a legal assessment and not a certification.
| Data residency options | PartialOfficial docsWhatsApp Self Serve Platform release notesApp Settings |
|---|---|
| Residency regions | US (default), Canada, Brazil, EU (Germany), UK, Switzerland, India, Singapore, Indonesia, South Korea, Japan, Australia, South Africa, Bahrain, UAEOfficial docsWhatsApp Self Serve Platform release notes |
| Transfer mechanisms | EU-U.S. Data Privacy Framework, UK Extension and Swiss-U.S. DPF, EU Standard Contractual Clauses (transfers within the Gupshup group)Official docsGupshup Privacy Policy |
| Security documentation | ISO (ISOQAR logo), AICPA (SOC) logo, RBI, GDPR, CCPA, LGPDVendor claimEnterprise Security at Gupshup |
| Local law page (BR) | PartialVendor claimEnterprise Security at Gupshup |
How the rating is built
| Criterion | Weight | Result | Basis |
|---|---|---|---|
| Pricing & Free Tier (25) | 60.0 / 100coverage 63 % | ||
| Free access (whatsapp) | 3.13 | 0 % | no free tier, trial or creditssrcsrcsrc |
| Scenario price (whatsapp) | 7.50 | 100 % | 1,000 utility template messages / month: USD 1.00 vs peer median USD 4.50 (6 providers); 10,000 utility template messages / month: USD 10.00 vs peer median USD 45.00 (6 providers)srcsrcsrc |
| Pricing transparency (whatsapp) | 1.88 | 100 % | public self servesrcsrcsrc |
| Free access (otp) | 3.13 | 0 % | no free tier, trial or creditssrcsrcsrc |
| Developer & AI Readiness (28) | 20.6 / 100coverage 93 % | ||
| MCP | 7.70 | 22 % | third party (remote)srcsrcsrc |
| Agent skills | 2.10 | 0 % | not availablesrcsrcsrc |
| Llms.txt | 0.70 | 100 % | publishedsrcsrc |
| OpenAPI | 0.70 | 100 % | publishedsrc |
| AI docs | 0.70 | 0 % | none foundsrcsrc |
| Scoped keys | 1.40 | 50 % | partialsrcsrc |
| OAuth | 4.48 | 0 % | nosrcsrc |
| Webhook signing | 1.96 | 20 % | unsignedsrcsrcsrc |
| SDKs | 2.24 | 0 % | 0 official SDK languagessrcsrcsrc |
| Test mode | 2.24 | 50 % | partialsrcsrc |
| Idempotency | 1.68 | 0 % | nosrcsrcsrc |
| Reputation & Reviews (25) | 75.0 / 100coverage 100 % | ||
| Review platforms | 25.00 | 75 % | global data: capterra 4.3/5 (35), g2 4.4/5 (67) |
| Channel Coverage (10) | 100.0 / 100coverage 100 % | ||
| Channel groups | 10.00 | 100 % | 6 channel groups (native = 1, partner = 0.5)srcsrcsrc |
| Category Functionality (8) | 51.3 / 100coverage 95 % | ||
| Official Meta partner (whatsapp) | 0.40 | 100 % | yessrcsrcsrc |
| Embedded signup (whatsapp) | 0.32 | 100 % | yessrcsrc |
| Template API (whatsapp) | 0.56 | 100 % | yessrcsrcsrc |
| Interactive messages (whatsapp) | 0.40 | 100 % | yessrcsrcsrc |
| Media messages (whatsapp) | 0.20 | 100 % | yessrcsrc |
| Flows (whatsapp) | 0.32 | 100 % | yessrcsrcsrc |
| Inbound webhooks (whatsapp) | 0.40 | 100 % | yessrcsrcsrc |
| Shared inbox (whatsapp) | 0.20 | 50 % | yessrcsrc |
| Payment links in messages (whatsapp) | 0.40 | 100 % | yessrcsrcsrc |
| In-chat payments (whatsapp) | 0.40 | 50 % | partialsrcsrcsrc |
| Channels sms (otp) | 0.40 | 0 % | nosrcsrcsrc |
| Channels whatsapp (otp) | 0.40 | 100 % | yessrcsrcsrc |
| Channels voice (otp) | 0.24 | 0 % | nosrcsrcsrc |
| Channels email (otp) | 0.24 | 0 % | nosrcsrc |
| Managed codes (otp) | 0.56 | 0 % | nosrcsrc |
| Fraud protection (otp) | 0.72 | 0 % | nosrcsrcsrc |
| Rate limiting (otp) | 0.40 | 0 % | nosrc |
| Silent network auth (otp) | 0.32 | 0 % | nosrcsrcsrc |
| Localized templates (otp) | 0.32 | 0 % | nosrcsrc |
| Analytics (otp) | 0.40 | 50 % | partialsrcsrc |
| Localization & Regional Support (2) | 100.0 / 100coverage 100 % | ||
| Languages | 2.00 | 100 % | 3 of 3 target languages (en, pt, es)srcsrcsrc |
| Built-in AI Agent & Chatbot Deployment (2) | 50.0 / 100coverage 100 % | ||
| Ready-to-deploy AI agent | 2.00 | 50 % | yessrcsrc |
Weights and rules: rating methodology.
Sources
- Gupshup Terms of Service — legal, checked 24 September 2026
- Gupshup Privacy Policy — legal, checked 23 September 2026
- About Gupshup — other, checked 23 September 2026
- Enterprise Security at Gupshup — other, checked 23 September 2026
- Gupshup Named Meta's 'Partner of the Year' for the Third Time — other, checked 23 September 2026
- WhatsApp API Pricing | Gupshup Self-Serve Plan — pricing, checked 24 September 2026
- Gupshup pricing-details feed — United States (loaded by the pricing page) — pricing, checked 24 September 2026
- Gupshup pricing-details feed — Brazil (loaded by the pricing page) — pricing, checked 24 September 2026
- Gupshup pricing-details feed — Mexico (loaded by the pricing page) — pricing, checked 24 September 2026
- WhatsApp Business Platform pricing (Meta) — platform-docs, checked 24 September 2026
- Gupshup WhatsApp Business API — other, checked 23 September 2026
- Basics of Gupshup Wallet and Billing (for Prepaid USD Wallet) — docs, checked 24 September 2026
- What is Gupshup's pricing model? What is Gupshup fee and WhatsApp fee in pricing? — docs, checked 24 September 2026
- Gupshup fee changes to Cloud API marketing w.e.f 1st Jan 2026 — docs, checked 24 September 2026
- WhatsApp Service Messages Pricing w.e.f 01 Oct, 2026 — docs, checked 24 September 2026
- Gupshup PMP (per message pricing) related changes - for July 2025 — docs, checked 24 September 2026
- Inconsistencies for mobile numbers and their WhatsApp IDs in Brazil (digit '9') & Mexico (digit '1') — docs, checked 23 September 2026
- IP Addresses for Webhook Delivery — docs, checked 23 September 2026
- Gupshup Help Center locales (Zendesk API) — other, checked 23 September 2026
- Gupshup Documentation llms.txt — docs, checked 24 September 2026
- Getting Started (WhatsApp Self-Serve Platform) — docs, checked 23 September 2026
- Create Your First App — docs, checked 23 September 2026
- Onboarding Guide (Embedded Sign-up) — docs, checked 23 September 2026
- Am I a Direct Customer, ISV, or TP? — docs, checked 23 September 2026
- Gupshup Partner Onboarding via Meta's Tech Provider Program — docs, checked 23 September 2026
- Sandbox — docs, checked 24 September 2026
- Wallet — docs, checked 24 September 2026
- App Settings — docs, checked 23 September 2026
- Webhooks — docs, checked 24 September 2026
- Webhook Key Points — docs, checked 24 September 2026
- Subscriptions and notifications — docs, checked 24 September 2026
- V2 Message events — docs, checked 23 September 2026
- Interactive Messages — docs, checked 23 September 2026
- Create Template — docs, checked 24 September 2026
- Send messages (API reference) — docs, checked 24 September 2026
- Send text message (API reference with OpenAPI definition) — docs, checked 24 September 2026
- CTA URL Message (API reference) — docs, checked 23 September 2026
- Pricing updates on the WhatsApp Business Platform — docs, checked 23 September 2026
- AI Node (Bot Studio journeys) — docs, checked 23 September 2026
- Coex - Onboarding Business App users — docs, checked 23 September 2026
- Viber — Message Types: Outbound — docs, checked 23 September 2026
- Getting Started with Gupshup Integration Platform — docs, checked 23 September 2026
- WhatsApp Self Serve Platform release notes — changelog, checked 23 September 2026
- Partner Portal release notes — changelog, checked 23 September 2026
- Authentication (send authentication template, API reference) — docs, checked 24 September 2026
- Send text template (API reference with OpenAPI definition) — docs, checked 24 September 2026
- Gupshup Enterprise SMS API — Introduction — docs, checked 24 September 2026
- Two Factor Authentication (Gupshup Enterprise SMS API) — docs, checked 24 September 2026
- Gupshup RCS API — Introduction — docs, checked 24 September 2026
- Gupshup Outbound Call (OBD) — Introduction — docs, checked 24 September 2026
- Gupshup Partner Documentation llms.txt — docs, checked 24 September 2026
- Partner Portal introduction — docs, checked 23 September 2026
- Solution Partners & Tech Providers — docs, checked 23 September 2026
- Partner Authentication Guide: Universal Tokens (UT) and Universal App Tokens (UAT) — docs, checked 24 September 2026
- Mint Universal App Token (API reference) — docs, checked 24 September 2026
- Generate Secret and Token — docs, checked 24 September 2026
- Partner Rate Limits — docs, checked 23 September 2026
- Webhook Key Points (partner docs) — docs, checked 24 September 2026
- Gupshup IP Allowlisting — docs, checked 23 September 2026
- Set subscription for an app (API reference) — docs, checked 24 September 2026
- WhatsApp Brazil Payments — docs, checked 23 September 2026
- PIX Session Message (API reference) — docs, checked 23 September 2026
- Payment Link Message (API reference) — docs, checked 23 September 2026
- Partner support — docs, checked 23 September 2026
- Authentication-based Message Templates (API reference) — docs, checked 24 September 2026
- Apply For Templates (API reference) — docs, checked 24 September 2026
- Gupshup SMS — other, checked 24 September 2026
- AI Chatbots for Websites & Apps — other, checked 23 September 2026
- Gupshup Agent Assist — other, checked 23 September 2026
- Gupshup integrations — other, checked 23 September 2026
- Gupshup site in Portuguese — other, checked 23 September 2026
- Gupshup site in Spanish — other, checked 23 September 2026
- Gupshup GitHub organization — repo, checked 24 September 2026
- Official MCP Registry search for "gupshup" — registry, checked 24 September 2026
- Gupshup MCP Server (Zapier MCP) — marketplace, checked 24 September 2026
- MCP Server for Gupshup (viaSocket) — marketplace, checked 24 September 2026
- gupshup-mcp (community MCP server on GitHub) — repo, checked 24 September 2026
- npm registry search for "gupshup" — registry, checked 24 September 2026
- Claude connector directory — Gupshup — marketplace, checked 24 September 2026