Blip
Blip (Curupira S.A., Belo Horizonte, formerly Take Blip) sells a conversational platform: WhatsApp Business API access as a Meta partner, a visual bot builder, AI agents, a human-agent desk and SMS. Platform plans are sold by contract in BRL; Blip Go, a WhatsApp plan for small businesses, is listed at R$389 per month on the Portuguese page (R$299 in the Help Center) with a 15-day trial.
WhatsApp Business APISMSOTP & verification
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Strengths, weaknesses and fit
Strengths
Weaknesses
- No permanent free tier
- SMS pricing only through sales
- Only third-party MCP servers, none published by the vendor
- Webhooks are not signed
- No OAuth 2.0 — API keys only
- Limited review base (16 reviews across aggregators)
Not a fit if…
- you need to run in production without paying
- you want to compare prices before talking to sales
- your agent needs a vendor-supported MCP server
- you must verify that callbacks really come from the provider
- you build a multi-tenant app that acts on customers' own accounts
- you want many independent customer reviews before choosing
Generated from threshold rules over the dated facts below, not written by hand. Rules with unverified inputs are skipped.
WhatsApp Business API: WhatsApp Business Solution on the Blip Platform; Blip Go (WhatsApp Business App with Coexistence)
checkedSMS: SMS channel (Take.io) with the Active Campaign (Growth) API
checked| Country | Availability |
|---|---|
| Brazil | YesOfficial docsComo disparar Mensagem Ativa via API pelo canal SMS (SMS active messages via API)Termo de Uso – Trial gratuito do Blip Studio (Blip Studio free trial terms) |
| United States | — |
| Mexico | — |
OTP & verification: No verification API: WhatsApp authentication templates sent through the Blip API deliver codes your app generates
checked| Country | Availability |
|---|---|
| United States | YesOfficial docsTermos de Serviço da Blip (Terms of Service) |
| Brazil | YesOfficial docsTermos de Serviço da Blip (Terms of Service)Como conectar o canal do WhatsApp no Blip (Connect the WhatsApp channel) |
| Mexico | YesOfficial docsTermos de Serviço da Blip (Terms of Service)Quem somos (About us) |
Blip pricing
checkedPrices as printed on the vendor's pages, in the vendor's currency. Scenario totals are computed from the listed components; carrier and Meta pass-through fees are shown separately and are not in the totals.
WhatsApp Business API
| Market | Plan | Price | Fees | Source |
|---|---|---|---|---|
| United States | Blip Platform (contract) | Contact sales | Official docs checked | |
| Brazil | Blip Go Essencial | BRL 389.00 / month | Official docs
checked | |
| Blip Platform Plus | — | Official docs checked | ||
| Blip Platform Enterprise | Contact sales | Meta per-message fee (WhatsApp) (not in totals) | Official docs
checked | |
| Mexico | Blip Go Esencial | MXN 599.00 / month | Official docs checked |
- 1,000 utility template messages / month: Brazil BRL 1,010.00 on Blip Go Essencial · Mexico MXN 2,219.00 on Blip Go Esencial
- 10,000 utility template messages / month: Brazil BRL 7,220.00 on Blip Go Essencial · Mexico MXN 18,419.00 on Blip Go Esencial
SMS
Recorded for Brazil.
WhatsApp Business API: free access
Free forever: NoneOfficial docsPlanos da Plataforma Blip (Blip Platform plans)Pricing | Blip (English)
Trial: See detailsOfficial docsBlip Go (Portuguese product and pricing page)O que é Blip GO? (What is Blip Go?)
15 days · no card required · Blip Go Essencial: all plan features and up to 100 active sends free; cannot be extended; converts automatically to the paid plan unless cancelled, with the first boleto pro rata.
SMS: free access
Free forever: NoneOfficial docsTermo de Uso – Trial gratuito do Blip Studio (Blip Studio free trial terms)Como disparar Mensagem Ativa via API pelo canal SMS (SMS active messages via API)
Trial: —
OTP & verification: free access
Free forever: NoneOfficial docsPlanos da Plataforma Blip (Blip Platform plans)Pricing | Blip (English)
Trial: NoneOfficial docsPricing | Blip (English)Planos da Plataforma Blip (Blip Platform plans)
Developer & AI readiness
checked| API keys | YesOfficial docsBlip Docs — AuthenticationNova forma de gestão de chaves de acesso (Access key management) |
|---|---|
| Bearer token | NoOfficial docsBlip Docs — Authentication |
| Basic auth | NoOfficial docsBlip Docs — Authentication |
| OAuth 2.0 | NoOfficial docsBlip Docs — AuthenticationBlip Docs — Using HTTP (message and notification URLs) |
| Restricted (scoped) keys | PartialOfficial docsNova forma de gestão de chaves de acesso (Access key management)Blip Docs — Authentication |
| Key rotation | YesOfficial docsNova forma de gestão de chaves de acesso (Access key management) |
| Official SDKs | C#/.NET, JavaScript, PythonOfficial docsBlip Docs — Getting started (Builder, SDK C#, SDK JavaScript, SDK Python, HTTP)blip-sdk-csharp |
| llms.txt | NoneOfficial, otherwww.blip.ai llms.txt (marketing site)docs.blip.ai/llms.txt (HTTP 404) |
| Test mode | PartialOfficial docsStudio: Primeiros Passos - Configurações Básicas (Studio first steps)Blip Docs — Blip Chat |
Webhook signatures
Not signed
Official docs
Agent skills
None foundOfficial, otherBuilt-in AI features
AI inside the product, not an API for building your own.
- AI content generationYesOfficial docs
- AI chatbotYesOfficial docs
- Answers from your knowledge baseYesOfficial docs
- AI APIPartialOfficial docs
- AI personalizationYesVendor claim
- AI analyticsYesOfficial docs
- Ready-made AI agentYesOfficial docs
Sources: Builder Assistant · Como criar, aprovar e usar templates de WhatsApp no Blip (WhatsApp templates) · Blip Docs — Copilot extension · Studio: Primeiros Passos - Configurações Básicas (Studio first steps) · Blip home page (footer entity, channel list and FAQ) · Blip Docs — Artificial Intelligence extension · Blip Go (Portuguese product and pricing page) · Como utilizar o Agente de IA? (Using the AI Agent) · O que é Blip GO? (What is Blip Go?) · checked
No-code and manual editing
| Workflow builder | YesOfficial docsPlanos da Plataforma Blip (Blip Platform plans)Studio: Primeiros Passos - Configurações Básicas (Studio first steps) |
|---|---|
| Template editor | YesOfficial docsComo criar, aprovar e usar templates de WhatsApp no Blip (WhatsApp templates) |
| Chatbot builder | YesOfficial docsPlanos da Plataforma Blip (Blip Platform plans)Blip Docs — Builder extension |
| Edit code and visual together | YesOfficial docsBlip Docs — Builder extensionStudio: Primeiros Passos - Configurações Básicas (Studio first steps) |
Works with AI app builders
Server code needed on every builder: YesOfficial docsBlip Docs — Using HTTP (message and notification URLs)Nova forma de gestão de chaves de acesso (Access key management)
| Platform | Native integration |
|---|---|
| Claude Code | NoOfficial, othertakenet GitHub organization (Blip)Official MCP Registry search for "blip" |
| Lovable | NoOfficial, otherLovable docs index (llms.txt) |
Paying and getting support locally
How customers pay the provider itself — separate from payment scenarios for your buyers.
Brazil
Mexico
| Billing currencies | MXNOfficial docsBlip Go (Spanish page) |
|---|---|
| Local entity / tax invoice | PartialOfficial docsTermos de Serviço da Blip (Terms of Service) |
| Interface languages | es, en, pt-BROfficial docsBlip Go (Spanish page)Blip home page (footer entity, channel list and FAQ) |
| Docs languages | en, es-MX, pt-BROfficial docsBlip Docs | API ReferenceBlip Help Center locales (Zendesk API) |
| Support languages | es-MX, en, pt-BROfficial docsBlip Help Center locales (Zendesk API) |
| Support phone | See detailsOfficial docsBlip Go (Spanish page) |
| Local office | YesOfficial, otherQuem somos (About us)Termos de Serviço da Blip (Terms of Service) |
United States
| Local entity / tax invoice | PartialOfficial docsTermos de Serviço da Blip (Terms of Service) |
|---|---|
| Interface languages | en, pt-BR, esOfficial docsPricing | Blip (English)Blip home page (footer entity, channel list and FAQ) |
| Docs languages | en, pt-BR, es-MXOfficial docsBlip Docs | API ReferenceBlip Help Center locales (Zendesk API) |
| Support languages | en, pt-BR, es-MXOfficial docsBlip Help Center locales (Zendesk API) |
| Local office | NoOfficial, otherQuem somos (About us) |
Compliance & data protection
checkedWhat the vendor documents publicly. This is not a legal assessment and not a certification.
| Data processing agreement | YesOfficial docsAcordo de Tratamento de Dados Pessoais (Data Processing Agreement)Termos de Uso – Blip Go! (Blip Go terms of use) |
|---|---|
| Subprocessor list | PartialOfficial docsPrivacidade – Perguntas Frequentes (LGPD FAQ)Acordo de Tratamento de Dados Pessoais (Data Processing Agreement) |
| Data residency options | PartialOfficial docsSegurança da Informação (Information security)Acordo de Tratamento de Dados Pessoais (Data Processing Agreement) |
| Residency regions | Brazil (databases and media files)Official docsSegurança da Informação (Information security) |
| Security documentation | ISO/IEC 27001:2022Official docsSegurança da Informação (Information security)Blip Trust Center |
| Use of customer data for AI training | YesOfficial docsTermos de Serviço da Blip (Terms of Service)Termo de Uso – Trial gratuito do Blip Studio (Blip Studio free trial terms) |
| Local law page (BR) | YesOfficial docsPrivacidade – Perguntas Frequentes (LGPD FAQ)Blip Trust Center |
How the rating is built
| Criterion | Weight | Result | Basis |
|---|---|---|---|
| Pricing & Free Tier (25) | 15.4 / 100coverage 22 % | ||
| Free access (whatsapp) | 2.08 | 40 % | no free-forever tier; trial or creditssrcsrcsrc |
| Pricing transparency (whatsapp) | 1.25 | 0 % | contact salessrcsrcsrc |
| Free access (otp) | 2.08 | 0 % | no free tier, trial or creditssrcsrcsrc |
| Developer & AI Readiness (28) | 28.5 / 100coverage 87 % | ||
| MCP | 7.70 | 22 % | third party (local)srcsrcsrc |
| Agent skills | 2.10 | 0 % | not availablesrc |
| Llms.txt | 0.70 | 0 % | none foundsrcsrc |
| Native AI features | 1.40 | 100 % | 5 of 6 native AI featuressrcsrcsrc |
| Scoped keys | 1.40 | 50 % | partialsrcsrc |
| OAuth | 4.48 | 0 % | nosrcsrc |
| Webhook signing | 1.96 | 20 % | unsignedsrcsrcsrc |
| SDKs | 2.24 | 70 % | 3 official SDK languagessrcsrcsrc |
| Test mode | 2.24 | 50 % | partialsrcsrc |
| Reputation & Reviews (25) | 66.4 / 100coverage 100 % | ||
| Review platforms | 25.00 | 66 % | global data: trustpilot 4.5/5 (16) |
| Channel Coverage (10) | 100.0 / 100coverage 100 % | ||
| Channel groups | 10.00 | 100 % | 6 channel groups (native = 1, partner = 0.5)srcsrcsrc |
| Category Functionality (8) | 52.2 / 100coverage 83 % | ||
| Official Meta partner (whatsapp) | 0.27 | 100 % | yessrcsrcsrc |
| Embedded signup (whatsapp) | 0.21 | 100 % | yessrcsrc |
| Template API (whatsapp) | 0.37 | 50 % | partialsrcsrcsrc |
| Interactive messages (whatsapp) | 0.27 | 100 % | yessrcsrc |
| Media messages (whatsapp) | 0.13 | 100 % | yessrcsrc |
| Flows (whatsapp) | 0.21 | 100 % | yessrc |
| Inbound webhooks (whatsapp) | 0.27 | 100 % | yessrcsrc |
| Shared inbox (whatsapp) | 0.13 | 100 % | yessrcsrc |
| Payment links in messages (whatsapp) | 0.27 | 100 % | yessrcsrcsrc |
| In-chat payments (whatsapp) | 0.27 | 50 % | partialsrcsrcsrc |
| Native payment-provider integration (whatsapp) | 0.27 | 100 % | yessrcsrcsrc |
| Two-way messaging (sms) | 0.27 | 100 % | yessrc |
| Delivery receipts (sms) | 0.37 | 50 % | partialsrcsrc |
| MMS / RCS (sms) | 0.16 | 50 % | partialsrcsrc |
| Scheduling (sms) | 0.13 | 100 % | yessrc |
| Segment and Unicode rules documented (sms) | 0.13 | 50 % | partialsrc |
| Native payment-provider integration (sms) | 0.27 | 0 % | nosrcsrc |
| Channels sms (otp) | 0.27 | 0 % | nosrcsrc |
| Channels whatsapp (otp) | 0.27 | 100 % | yessrcsrcsrc |
| Channels voice (otp) | 0.16 | 0 % | nosrc |
| Channels email (otp) | 0.16 | 0 % | nosrc |
| Managed codes (otp) | 0.37 | 0 % | nosrcsrc |
| Fraud protection (otp) | 0.48 | 0 % | nosrc |
| Rate limiting (otp) | 0.27 | 0 % | nosrcsrc |
| Silent network auth (otp) | 0.21 | 0 % | nosrc |
| Localized templates (otp) | 0.21 | 0 % | nosrc |
| Analytics (otp) | 0.27 | 50 % | partialsrcsrc |
| Localization & Regional Support (2) | 100.0 / 100coverage 100 % | ||
| Languages | 2.00 | 100 % | 3 of 3 target languages (en, pt, es)srcsrcsrc |
| Built-in AI Agent & Chatbot Deployment (2) | 100.0 / 100coverage 100 % | ||
| Ready-to-deploy AI agent | 2.00 | 100 % | yessrcsrc |
Weights and rules: rating methodology.
Sources
- Blip home page (footer entity, channel list and FAQ) — other, checked 23 September 2026
- Quem somos (About us) — other, checked 23 September 2026
- Termos de Serviço da Blip (Terms of Service) — legal, checked 24 September 2026
- Acordo de Tratamento de Dados Pessoais (Data Processing Agreement) — legal, checked 23 September 2026
- Política de Privacidade (Privacy Policy) — legal, checked 23 September 2026
- Privacidade – Perguntas Frequentes (LGPD FAQ) — legal, checked 23 September 2026
- Termos de Uso – Blip Go! (Blip Go terms of use) — legal, checked 23 September 2026
- Termo de Uso – Trial gratuito do Blip Studio (Blip Studio free trial terms) — legal, checked 24 September 2026
- Blip Trust Center — other, checked 23 September 2026
- Segurança da Informação (Information security) — other, checked 23 September 2026
- Blip privacy request web form (OneTrust) — other, checked 23 September 2026
- Blip Go (Portuguese product and pricing page) — pricing, checked 24 September 2026
- Blip Go (English page) — pricing, checked 24 September 2026
- Blip Go (Spanish page) — pricing, checked 24 September 2026
- Planos da Plataforma Blip (Blip Platform plans) — pricing, checked 24 September 2026
- Pricing | Blip (English) — pricing, checked 24 September 2026
- O que é Blip GO? (What is Blip Go?) — docs, checked 24 September 2026
- Como Gerenciar Campanhas e Mensagens Ativas no Blip Go (Blip Go campaigns and active messages) — docs, checked 24 September 2026
- Blip Docs | API Reference — docs, checked 24 September 2026
- Blip Docs — Authentication — docs, checked 24 September 2026
- Blip Docs — Using HTTP (message and notification URLs) — docs, checked 24 September 2026
- Blip Docs — Getting started (Builder, SDK C#, SDK JavaScript, SDK Python, HTTP) — docs, checked 24 September 2026
- Blip Docs — Postman collection — docs, checked 24 September 2026
- Blip Docs — Channels — docs, checked 23 September 2026
- Blip Docs — Notifications (message events) — docs, checked 24 September 2026
- Blip Docs — Throughputs (rate limits) — docs, checked 24 September 2026
- Blip Docs — Payments concept (Stripe integration) — docs, checked 23 September 2026
- Blip Docs — Payments (Stripe) extension — docs, checked 23 September 2026
- Blip Docs — WhatsApp integration — docs, checked 23 September 2026
- Blip Docs — Take.io (SMS) and Tangram (SMS) integrations — docs, checked 24 September 2026
- Blip Docs — E-mail integration — docs, checked 24 September 2026
- Blip Docs — Blip Chat — docs, checked 23 September 2026
- Blip Docs — Artificial Intelligence extension — docs, checked 23 September 2026
- Blip Docs — Copilot extension — docs, checked 23 September 2026
- Blip Docs — Builder extension — docs, checked 23 September 2026
- Blip Docs — Calls extension (Blip Calls) — docs, checked 24 September 2026
- Blip Calls: Making Calls in Desk — docs, checked 24 September 2026
- docs.blip.ai/llms.txt (HTTP 404) — docs, checked 24 September 2026
- www.blip.ai llms.txt (marketing site) — other, checked 24 September 2026
- Blip Help Center locales (Zendesk API) — other, checked 24 September 2026
- Nova forma de gestão de chaves de acesso (Access key management) — docs, checked 24 September 2026
- Como conectar o canal do WhatsApp no Blip (Connect the WhatsApp channel) — docs, checked 23 September 2026
- Como criar, aprovar e usar templates de WhatsApp no Blip (WhatsApp templates) — docs, checked 24 September 2026
- Como consultar templates e identificar recategorização via API (Query templates via API) — docs, checked 23 September 2026
- Criando mensagens interativas no WhatsApp (WhatsApp interactive messages) — docs, checked 23 September 2026
- O que é o WhatsApp Flows? (WhatsApp Flows) — docs, checked 23 September 2026
- Conheça o ecossistema completo de Pagamentos da Blip (Blip payments ecosystem) — docs, checked 23 September 2026
- Enviando Mensagens Ativas com Template order_details (order_details active messages) — docs, checked 23 September 2026
- Criando Fluxos de Pagamento no Studio com o Bloco de Pagamentos (Studio payment block) — docs, checked 23 September 2026
- Como gerar cobranças no WhatsApp em Blip Go (Blip Go payment requests) — docs, checked 23 September 2026
- Pagamentos PicPay (PicPay payments extension) — docs, checked 23 September 2026
- Como disparar Mensagem Ativa via API pelo canal SMS (SMS active messages via API) — docs, checked 24 September 2026
- Studio: Primeiros Passos - Configurações Básicas (Studio first steps) — docs, checked 23 September 2026
- Studio: Boas práticas (Studio best practices) — docs, checked 24 September 2026
- Como utilizar o Agente de IA? (Using the AI Agent) — docs, checked 23 September 2026
- Builder Assistant — docs, checked 23 September 2026
- Como enviar notificações via API Active Campaign (Growth) (Send notifications through the Active Campaign API) — docs, checked 24 September 2026
- Como enviar uma Mensagem ativa via Growth (Send an active message in Growth) — docs, checked 24 September 2026
- [Open Beta] Como utilizar o Envio Direto (Direct Send) para Mensagens de Utilidade via API Growth (Direct Send for utility messages) — docs, checked 24 September 2026
- Como fazer disparos de SMS pela plataforma Blip (Sending SMS from the Blip platform) — docs, checked 24 September 2026
- [Alpha] Como configurar o reenvio automático por SMS via API (Fallback SMS) — docs, checked 24 September 2026
- Como preencher o formulário de ativação do RCS no Blip (RCS activation form) — docs, checked 24 September 2026
- Passo a passo para configurar o mTLS (Configure mTLS) — docs, checked 24 September 2026
- takenet GitHub organization (Blip) — repo, checked 24 September 2026
- blip-sdk-csharp — repo, checked 24 September 2026
- blip-sdk-js — repo, checked 24 September 2026
- blip-sdk-python — repo, checked 24 September 2026
- blip-chat-widget — repo, checked 24 September 2026
- Official MCP Registry search for "blip" — registry, checked 24 September 2026
- codespar/mcp-dev-latam (packages/communication/take-blip) — repo, checked 24 September 2026
- @codespar/mcp-take-blip README (codespar) — repo, checked 24 September 2026
- @codespar/mcp-take-blip on npm — registry, checked 24 September 2026
- Stilingue MCP (Beta) lead page — other, checked 24 September 2026
- Claude connector directory — Blip (HTTP 404) — marketplace, checked 24 September 2026
- Lovable docs index (llms.txt) — platform-docs, checked 23 September 2026